Bankwest writes love letter to WA in latest brand campaign

Kalila Welch

July 12, 2022 9:37

Bankwest has launched a new brand campaign in celebration of its Western Australian roots, via its bespoke WPP creative agency, Union.

The new work leverages the bank’s 125-year history in the Western state, highlighting some of the ways Bankwest supports the people of WA, from scam education programs and assisting first home buyers, to lending a hand with community groups like Foodbank through giving colleagues two volunteering days per year and supporting Telethon for over 50 years.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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