Barilla appoints new digital agency, Online Circle

Italian pasta and sauce maker Barilla has appointed Online Circle as its digital agency.

The first assignment undertaken by Online Circle for Barilla will be supporting the activation and digital execution of the brand’s partnership with the Australian Open. 


The brand said 20-time tennis grand slam champion Roger Federer would also be returning as Barilla’s official ‘Masters of Pasta’ ambassador, and that Barilla will have signage across all Australian Open match courts.

Matt Basso, head of strategy at Online Circle, said Barilla was a great addition to the agency’s client portfolio.

“Barilla is a great addition to our already rich portfolio of FMCG and food. Online Circle is no doubt a specialist in the category in Australia.”

Barilla’s marketing manager, Carly King, added: “We are excited in partnering with Online Circle. They have demonstrated deep knowledge of our brand and the FMCG industry.”

Barilla has also done work with We Are Social on a project basis for social and influencer content.


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