Barry Mowszowski to lead Starcom creative strategy

Barry Mowszowski StarcomStarcom has joined the small number of Australian media agencies to appoint a senior creative strategist with the arrival of Barry Mowszowski from Ogilvy Sydney.

Mowszowski, who joined Starcom earlier this month, told Mumbrella: “I was fortunate enough to have other offers, but I saw a trend where the power has shifted away from creative agencies.”

His appointment follows that of Rupert Pay as head of creativity and innovation at media agency UM earlier this month.

Labelling Starcom a comms agency rather than media agency, Mowszowski said: “Comms agencies have a hunger to go after really big ideas. Comms agencies and PR agencies are all developing products and skillsets to allow them to develop ideas. Whereas creative agencies can offer belief that ideas will work, comms agencies have a more qualified voice. They can put measurement tools behind the conviction.”

Mowszowski’s previous experience has also included Droga 5 in New York where he was a creative strategist.

Meanwhile Mowszowski will be giving a talk at Sydney’s Apple Store this Wednesday night on brands instigating social change.

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