Creative strategist Rupert Pay takes senior UM role
Rupert Pay is to step back from his boutique creative and strategy agency Uncle to become national head of creativity and innovation at media agency UM in one of the first key appointments by new CEO Mat Baxter.
During his two and a half years running Uncle, Pay carried out an audacious brand hijack during which he and creative Adam Hunt roamed Sydney’s CBD in the early hours of the morning fixing new boards around ATMs to promote client Tax Today.
Pay has also worked at ad agency Euro RSCG and Virtue Broadcasting during his 13 year career in Sydney and London.
Good too see Baxter’s hired a risk taker. Now that Naked is boring and respectable, perhaps UM will become Naked-in-exile
Never saw this. Genius!
Nice one Uncle Ru
about that ATN thing – is it still ‘genius’ if no-one else noticed it either? Including all the people who walked by – and all the people who used the ATMs, in the video…? I’m only asking – I like idea, but I suspect it wasn’t very effective..?
Congrats on the new job, by the way.
Congrats Rupert!
oh – I see that debate already happened in July 09, Mumbrella. I must’ve been on holiday – my apologies… same opinion on old news
Well done UM, great hire.
Great work UM – top hire
Well done fella, shiny bald heads make better thinkers.
All the best.