Barry O’Brien’s ‘commercially dogged nature’ will help Ten, says ex-PHD colleague Mark Holden
O'Brien
Holden
Network Ten’s new chief sales officer Barry O’Brien has been backed by former PHD colleague Mark Holden to help Ten “extract disproportionate value from the market”.
O’Brien left PHD in April, and replaced Mike Morrison as Ten’s new sales boss earlier this week.
Speaking at the Cannes Lions, Holden told Mumbrella: “Barry’s agency perspective, connections, commercially dogged nature and disarming personality will help Ten extract disproportionate value from the market. His arrival is very timely.”
I had the pleasure of working with both Baz & Mark – Inspiring passionate and both love their disciplines – Both great examples to the advertising industry here an abroad. Any company should be proud of this level of expertise!
Let’s just see what Baz can deliver. I’m not so sure his competitors will welcome him with open arms. Big call, big risk…..
Two of the industry good guys…Barry from the old school and Mark from the new(ish) school. The common thread here is that they are both really decent blokes. Well done Barry.