Barry O’Brien’s ‘commercially dogged nature’ will help Ten, says ex-PHD colleague Mark Holden



Mark Holden


Network Ten’s new chief sales officer Barry O’Brien has been backed by former PHD colleague Mark Holden to help Ten “extract disproportionate value from the market”.

O’Brien left PHD in April, and replaced Mike Morrison as Ten’s new sales boss earlier this week.

Speaking at the Cannes Lions, Holden told Mumbrella: “Barry’s agency perspective, connections, commercially dogged nature and disarming personality will help Ten extract disproportionate value from the market. His arrival is very timely.”

Holden was an influential figure on the Australian media scene during three years at PHD. He left in 2010 to take on a global strategy role at the network, based in London.


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