Ten’s sales boss Mike Morrison has dramatically left the company, less than six months into the role.
The unexpected departure raises major questions over the reshaping of the network by CEO James Warburton, with the leftfield appointment of Morrison one of his most major hirings.
There were few clues in an official statement from Ten on the nature of Morrison’s exit.
“Mike Morrison has resigned as Chief Sales Officer of Network Ten, effective immediately.
“In the interim, Network Ten Chief Executive James Warburton will assume overall responsibility for the Sales department.
“Network Ten National Sales Manager Kylie Rogers will lead the Sales department on a day-to- day basis until a successor for Mr Morrison is appointed.”
Morrison’s appointment at the beginning of the year had surprised the market becase of his lack of TV network sales experience. Most of his industry career was spent in strategy roles within Y&R Brands. He then did a very brief stint at Sapient Nitro as national strategy director before the Ten job came up.
Today’s announcement puts Warburton – at least temporarily – back on the sales frontline. He previously led the commercial operation at Seven.