Bashful Group expands Smile agency into Melbourne

Kalila Welch

October 20, 2022 9:53

Bashful Group has expanded its fashion, lifestyle and beauty specialist agency Smile into Melbourne, today opening a new office in the Victorian capital.

After launching in Sydney in 2018, Smile has worked with some of Australia’s leading fashion, beauty and luxury lifestyle brands, including Zimmermann, Ksubi, H&M, Schwarzkopf Professional, Dr. LeWinn’s, Sheike & Witchery.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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