News

Bashful opens sister creative agency specialising in luxury brands, SMILE

Abigail Dawson

September 21, 2018 10:49

Independent ad agency Bashful has opened a sister creative agency, SMILE, which specialises in luxury, fashion, beauty and lifestyle, Mumbrella can reveal.

Led by CEO and co-founder of Bashful, Simon Bookallil, the agency already has a roster of clients including Alice McCall, Zimmermann, David Lawrence, Noni B Group, Jag Jeans Philippines, Hot Springs and Goldwell Hair.

Bashful’s Smile Agency logo

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Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

Bashful luxury marketing Simon Bookallil SMILE

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