HSBC celebrates individuality in latest TV campaign

HSBC is the latest bank to launch a new television campaign in the wake of the Banking Royal Commission, with a campaign celebrating individuality.

Created by J Walter Thompson, the TV ad features various people living in homes which suit their individual personalities.

The ad comes under the brand’s ‘Together we Thrive’ positioning and encourages Australians to have a house which reflects their unique ways of living.

HSBC and JWT created the ad based on consumer insight which found that the most interesting thing about HSBC is its diverse customer base.

In the last two weeks Industry Super Australia, Bankwest and P&N have also launched major ad campaigns.

Simon Langley, J. Walter Thompson’s ECD, said in a statement: “Aussies are passionate about real estate and proudly put their stamp on their home. Our new Home Loans campaign for HSBC taps into the new and wonderfully unique personalities of Australians and how HSBC’s great rate can help their vision become a reality.”

The campaign is running across TV, digital, outdoor and in stores.

“At HSBC our focus is on offering our customers great products, great rates and fantastic service. Our customer base truly reflects the great diversity that exists in Australia, and we’re delighted to bring the brand to even more Aussies through this new integrated campaign,” Alice Del Vecchio, head of mortgages and third party distribution at HSBC Australia, said.


  • Executive Creative Director: Simon Langley
  • Creatives: Kat Thomas & Nick Doring
  • Production Company: Rapid Films
  • Senior Account Director: James Ansell
  • Strategist: Brona Kilkelly
  • Account Manager: Bronte Rohrig
  • Producer: Nicole Bentley
  • Executive Producer: Susannah Phillips
  • Director: Alex Feggans
  • Post Production: Heckler
  • Sound Studio: Rumble

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