Bashful unveils first work for Trade Secret

Trade Secret has launched a new series of ads and positioning for the first time since 2009 around its 60 per cent off designer brands offer.

The agency behind the ads was Bashful, which won the account after a four-way pitch.

Trade Secret marketing manager, Tessa Buenen said: “Our aim is to distinguish ourselves from other retailers as the place to get current season, genuine designer labels at up to 60% off other stores prices. The campaign truly defines our key offering and educates consumers on how Trade Secret delivers great brands at low prices everyday. Bashful’s approach has helped us achieve this by bringing to life the bragging rights our consumers feel in an entertaining and engaging way.”


  • Creative agency: Bashful
  • Media: Platinum Media and Communications
  • Production company: Brilliant Films
  • Director: Eden Diebel

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