Consumer Affairs Victoria warns small businesses of scammers

The Victorian government consumer regulator, Consumer Affairs Victoria has launched a campaign to help small businesses be aware of scams.

The campaign, called Stevie’s Scam School, was developed by Melbourne agency Taboo.

The agency created six one-minute video clips featuring common small business scams in response to growing concerns about scammers targeting small businesses.

Roz Howe, general manager marketing and education for the Consumer Affairs Victoria said: “We wanted to use a unique style of presentation to attract attention and encourage viewing. We also wanted to ensure the videos created a positive learning and viewing experience to encourage people to forward it on.”

In conjunction with the videos, an activation at Melbourne’s Federation Square on Thursday 22 March will ask passers-by to take the truth or scam test.

In a box pop style, the interviews will be compiled and posted on CAV’s YouTube channel.

The campaign has been launched in conjunction with the National Fraud Awareness Week.


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