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Bastion Amplify branches into Queensland with Promedia acquisition

Bastion Group’s integrated communication’s agency, Bastion Amplify, will expand its footprint into Queensland with the acquisition of full-service public relations firm Promedia.

Promedia, which has operated on the Gold Coast and in Brisbane for 39 years, will be merged into Bastion Amplify’s existing operations across Australia, New Zealand and the US.

L-R: Jeremy Scott, Promedia managing director, Roxanne Miller, national general manger at Bastion Amplif, and Richard Chapman, managing director at Bastion Amplify.

The agency is the first in a series of Queensland acquisitions planned by Bastion across the communications, creative and experience sector, which Group CEO Jack Watts says will see Bastion expand its footprint in South-East Queensland over the next six months.

“Brisbane and the Gold and Sunshine Coasts are experiencing an unprecedented surge in population and economic growth which are driving record levels of private and public sector investment in development, infrastructure and consumer business,” Watts said.

“With a 10-year runway to the 2032 Olympics, the region is just getting started – without doubt it’s going to be a major growth hub not just for Australia but the Asia Pacific.

“We want to be in the thick of that action. The opportunity for Bastion to partner with an agency such as Promedia, which is woven into the business fabric of the Gold Coast and Brisbane and is synonymous with many of the most iconic development and nation-building infrastructure projects delivered in both cities as well as in northern NSW – it’s the beachhead we’ve been looking for.”

In Queensland, Bastion Amplify will provide clients with access to the full suite of integrated communications services under Bastion’s ‘Think Wide’ model, which includes more than 350 staff with expertise in research, creative, reputation, digital and customer experience, experiential, content production, communications and data, across offices in Melbourne, Sydney, Auckland, Wellington, Los Angeles and New Your City and now Queensland. With the acquisition of Promedia, Bastion Amplify now has more than 90 staff across markets.

The Queensland office will be headed by Promedia managing director, Jeremy Scott, who has been with the firm since 1989.

“We’re coming up to 40 years in business and still retain clients who have been with us for more than three decades,” said Scott. “Joining forces with Bastion Amplify is about setting us up for the next 40 years, bringing a global independent model and new capabilities to South-East Queensland with all the benefits that that offers to our clients and key people.

“Bastion’s values and principles are completely aligned with ours – genuinely putting the client first, a focus on solutions, commitment to innovation and creativity – so it’s a privilege to be able to saddle up with the largest independent communications group that thinks like us and which is driving real change and world-leading service delivery in the communications space.”

Promedia’s exisiting client list includes Mirvac, Brookfiled, Consolidate Properties, Cedar Woods Properties, Bond University, Healthscope and Feros Care.

Bastion Amplify managing director Richard Chapman said: “South-East Queensland is an incredibly dynamic place to be right now, and it is only going to get better with the development and population growth and in the lead up to the 2032 Olympic Games.”

The acquisition is effective immediately.

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