Bastion China rebrands to Bastion Asia

Bastion China has rebranded to Bastion Asia, as it expands its service offering to help brands connect with emerging Asian consumer markets.

The Sydney and Melbourne-based Bastion China re-launched in 2018 as a rebrand of the agency’s S&GO offering, helping brands better understand and engage with Chinese consumers, both in Australia and overseas.

The rebrand comes after the Bastion Collective acquired two agencies in the US, merging ecommerce agency, Cyndica Labs, into Bastion Rare and social media and performance agency, Huntington Pacific Media, into US PR and social agency, Bastion Elevate.

Bastion China has rebranded to Bastion Asia