Vegemite gives unusual cooking tips to celebrate its new squeeze bottle

Continuing on its mission to save Australians from getting butter in the Vegemite jar, the latest initiative from the brand is putting Australia’s famous spread in a squeezy bottle.

Suggesting Australians should squeeze Vegemite on their pizzas, bolognese sauce, stir fry and sausage sandwiches, the campaign to launch the new bottles invites customers to make all their food ‘taste like Australia’.

It comes soon after Vegemite introduced limited-edition, double-ended knives for customers to use one end for butter and the other for spread.