Bastion Insights has appointed Steven Howlett to the position of managing director, leading both Sydney and Melbourne insight teams.
Howlett joins from Kantar, a global data, insight and consulting company, where he was the executive director of commercial excellence. Prior to that, he was partner at a brand consulting agency, Hall & Partners.
“What appealed to me most about joining the business, is that Bastion Insights provides a great mix of commercial, social, government and cross-cultural insights. Providing expert and considered advice to help every sector of the Australian economy.
“Couple this with being a part of Australasia’s largest independent marketing and communications group, the Bastion Think Wide strategy is exciting and market leading,” said Howlett.
Jack Watts, group CEO Bastion said: “It is terrific to have someone of Steven’s calibre and experience come on board to lead our Insights consultancy offering. Everything we do across our business starts with data-led insights to get to the core of the client or customer question.
“Hence we have built a deep insights capability that spans over 90 staff across Melbourne, Sydney, and Canberra locally as well as LA and NYC abroad.”