Bauer counts down to Elle launch

Elle coverBauer Media has released an image of the cover of its first major magazine launch since the company formerly known as ACP Magazines was sold to its new German owners.

Glossy fashion monthly Elle, edited by Justine Cullen, will hit the shelves on Monday, almost two years after first being announced.

The title, owned by Hearst, already exists in most major international markets, In Australia, it is being published by Bauer as a joint venture with Hearst.

Cullen – previously editor of Bauer’s Shop Til You Drop – said in a statement: “We want to inspire women to express their personal style, inform them about the latest trends in fashion, beauty, lifestyle and culture, and entertain them with great writing and beautiful imagery.”

The magazine’s standard cover price will be $8.50 although it is running a subscription promotion pricing it at $5

While the first major launch under the new ownership, Bauer also had a low key launch of World of Knowledge magazine in April.


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