Bauer Media looks to News Corp for new sales director, hiring Fiorella Di Santo


Di Santo to replace Kendall

Troubled magazine publisher Bauer Media has for the second time in a row selected a former News Corp Australia sales boss to head its sales operations.

Bauer today appointed Fiorella Di Santo, who left News in March last year, to replace Tony Kendall as its sales director.

Kendall, himself a former News sales boss, jumped ship last year to be the new CEO of the Australian Radio Network. 

In a statement: Andreas Schoo, interim Bauer CEO, said: “With a deep understanding of the advertising market and a proven track record in delivering results for clients, Fiorella is perfectly placed as we continue to build strong, multi-platform media brands that connect consumers and commercial partners. 

“She brings her considerable industry expertise and proven leadership abilities to Bauer Media at an exciting period in the company’s development and we’re looking forward to have her on board.”

Bauer is in the midst of a major shake-up of its operations in this market having recently lost CEO David Goodchild, Kendall, a number of senior editors, and shuttered iconic women’s magazine Cleo.

In a statement, Di Santo said: “I am delighted to be joining Bauer Media. I’m thrilled to be given the opportunity to work with such exceptional brands and the talented team at Bauer at an interesting and engaging time in media.”

Prior to leading sales across News’s metro, community and digital assets Di Santo played an key role in the launch of News Corp’s now defunct commuter newspaper MX before being appointed Victorian sales director for the national sales operation.

She also previously led the integration of the print and digital sales teams and established an in-house creative unit to support the creation of cross platform media solutions.

Bauer has also named Jaclyn Clements as Victorian sales director.

Clements joins Bauer Media to lead its Victorian sales from Maxus where she has worked for past eight months as managing director.

Prior to that she had a 10-year career at News Corp Australia, rising through the ranks to become national sales director at News Community Media where she led the national advertising sales across 130 print and digital titles. She started at ACP Magazines (now Bauer Media) where she worked for three years.

Speaking on Clements’ appointment, Schoo added: “Jaclyn’s diverse background in sales, her leadership experience and knowledge of the Victorian market made her the ideal candidate for this important position within the business.”

Di Santo will start in May and Clements in April.

Nic Christensen


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