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News Corp sales boss Fiorella Di Santo departs with CMO Damian Eales taking ‘temporary’ charge

Di Santo

Di Santo

News Corp Australia has announced that its sales boss Fiorella Di Santo is to depart after two and half years in the role.

The departure was announced to the company by CEO Julian Clarke this morning with chief marketing officer Damien Eales to take the “temporary lead” on the national sales team.

“I want to particularly acknowledge Fiorella’s contribution over her 20 years with News and I can personally bear testimony to her commitment and loyalty in what I consider to be one of the most demanding positions in the company,” said Clarke in the email. 

Di Santo has held a variety of roles within Australia’s largest newspaper publisher over many years, being part of the launch team for commuter paper MX, working as the national sales director of NewsNet, and was previously deputy director of sales role, before taking the sales chief role from Tony Kendall in November 2012. 

Damian Eales 2Clarke said Eales, who is responsible for News’s marketing efforts, would temporarily lead the all important sales team in what he described as “challenging times.”

“I have asked Damian Eales, in addition to his current responsibilities, to temporarily lead the national sales team while we address our plans in this critically important part of our business,” Clarke wrote.

“We are all aware of the importance of advertising revenue to our business and I ask that you give Damian every support as we continue to grow our company in these challenging times.”

Julian Clarke’s email to staff:

“I wish to advise that Fiorella Di Santo has decided to leave News Corp and will be leaving the company at the end of this week.

“I want to particularly acknowledge Fiorella’s contribution over her 20 years with News and I can  personally bear testimony to her commitment and loyalty in what I consider to be one of the most demanding positions in the company.

“Fiorella leaves being held in the highest regard by her  colleagues and we certainly wish her well for the future.

“I have asked Damian Eales, in addition to his current responsibilities, to temporarily lead the national sales team while we address our plans in this critically important part of our business.

“We are all aware of the importance of advertising revenue to our business and I ask that you give Damian every support as we continue to grow our company in these challenging times.”

Nic Christensen

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