Bauer launches new Homes to Love digital hub
Bauer has continued its push towards more digitally-centred products with its Xcel Media division launching new digital hub Homes to Love.
The new portal brings together content from its portfolio of homemaker magazines including Australian House & Garden, Belle, Homes+ and Real Living.
On the new site managing director of Bauer Xcel Media Carl Hammerschmidt said in a statement: “Homes to Love is the newest addition to the To Love digital women’s network, and is the fourth site we have launched this year. Backed by quality content and some fantastic brand heritage, the site leverages an engaging mix of stories from our leading titles, along with digital first content unique to Homes to Love.”
Bauer Xcel Media launched Food to Love, the hub for Bauer food content, earlier this year, travel website Travel In and the websites for Woman’s Day and Women’s Weekly.
“Australians’ passion for home decorating and renovation shows no sign of slowing down, and we believe we have filled a gap in the market when it comes to offering house-proud Australians a practical and affordable point of inspiration,” said Hammerschmidt.
The Homes to Love digital hub targets women 25-54 with the launch following extensive consumer research into the Australian homemaker category.
The online hub provides a mix of practical, accessible and expert lead articles spanning renovations, decorating, homewares, outdoor and DIY.
Tony Kendall, Bauer Media director of sales, said in a statement: “The addition of Homes to Love to the network provides us with the most complete homemaker portfolio in the market, a proposition which has appealed to our foundation advertisers which include clients such as Freedom, Myer, Royal Doulton, Sharp Fridges and IKEA.
“Whether it’s in-magazine, through live experiences such as the School of real living Masterclass, or now online at homestolove.com.au, we are literally taking the conversation with consumers from months to minutes – offering clients more ways to connect with the Australian homemaker than ever before.”
Miranda Ward
Linkedin