Bauer Media acquires The High Tea Party, moving into ticketed consumer events

Bauer Media has flagged its intention to move into ticketed consumer events with its acquisition of events company The High Tea Party. The magazine business has appointed former head of digital strategy at Australian Radio Network, Julia Smith, to run the business.

The transaction takes place as Bauer’s proposed buy out of Seven’s Pacific Magazines has ground to a halt, with the Australian Competition and Consumer Commission (ACCC) concerned about how it would impact market competition and the viability of both publishers’ titles.