Bauer Media and Ten to launch new car-themed television show
Bauer Media and Ten will launch a new television show, WhichCar TV, in early 2019.
The show will commence on January 13, and will feature car adventures and reviews as well as insights into car culture. It comes three months after the launch of WhichCar.com.au, which saw all of Bauer Media’s car brands united under one website.
WhichCar TV will run on Ten from January
TEN did well in the 10 episode Drive TV series in 2005, which not only aided the Drive web site against Carsales, but also had an amazing 52% female skew. Bauer and TEN should make a good fist of this given the lack of competition in the space. Another astute sidestep and go ahead move by TEN. Pity TEN has so many more holes to fill.
Great initiative by the creators of Wheels and Motor, I really hope they include some of the great content produced by the Street Machine team. Sure to be a hit.