Instagram launches shopping in stories and explore feed globally

Instagram has announced the global roll out of its shopping feature in stories and the explore feed. The update means users will be able to click the shopping icon directly from stories, along with a new personalised channel in explore for shopping.

The shopping feature was previously only available in Instagram posts which appeared in users’ regular feeds.

The news comes following a small scale test of the feature back in June, during which the social media platform tested the feature with brands including Adidas, Aritzia, and Louis Vuitton.

Naomi Shepherd, group industry director at Facebook ANZ said: “Today’s announcement of these new updates to Instagram opens up the world of window shopping to your mobile. You can now tap to find out more when you discover the perfect new summer dress in your Instagram stories.

“Or, when you feel like a casual browse of your favourite brands, you can scroll the colourful world of the shopping channel in explore. Fashion is a vibrant part of our Instagram community, and it’s incredible to see how brands and businesses are using the platform to take their fans into their stores, into their workrooms, and behind the scenes at their fashion shows.”

Along with the announcement, Instagram revealed more than 90 million accounts now tap to reveal tags in shopping posts every month.


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