Instagram launches shopping in stories and explore feed globally

Josie Tutty

September 18, 2018 5:30

Instagram has announced the global roll out of its shopping feature in stories and the explore feed. The update means users will be able to click the shopping icon directly from stories, along with a new personalised channel in explore for shopping.

The shopping feature was previously only available in Instagram posts which appeared in users’ regular feeds.

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Josie Tutty

Josie Tutty was Mumbrella's deputy editor. She worked on the publication between 2017 and 2019. She's previously written and edited in the UK for Jungle Creations and Trinity Mirror.

Topics

explore feed Instagram shopping stories

1 COMMENTS

Adam 18 Sep 18

What about new businesses with less then 10k followers, I don’t get this at all, Instagram needs to think about those establishing a business profile. 10k ?makes no sense

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