Bauer Media launches female-centric car insurance brand Stella

Bauer Media has entered into a partnership to launch a female-centric car insurance brand, making a play for the $10.5bn automotive insurance market.

Stella will be underwritten by QBE and sees the publisher partner with Freedom Group, Viper Capital and Envest.

Bauer Media is now under the control of private equity group Mercury Capital with a name change and rebrand imminent for the magazine business as it has separated from its German parent company.

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