Woolworths’ Cartology hires Nancy Veart as head of client partnerships and sales

Cartology has appointed Nancy Veart to the newly created role of head of client partnerships and sales.

Veart joins from News Corp, where she held various roles over the past four years including general manager of sales for NSW. Prior to that, she was national sales director at APN News & Media.

Veart

Cartology is Woolworths’ media business, which is responsible for the national screen network across the brand’s supermarkets, as well as offering clients the opportunity to talk to Woolworths’ customers via digital and social media channels. Its aim, it says, it to “ensure supplier partners are able to better communicate and engage with customers along he path to purchase”.

Veart will be responsible for expanding the capabilities of Cartology’s offering and “building a high-performance strategic sales culture”, the company said.

She will report to the director of client partnerships and sales, Mark Mansour.

Mansour said Veart has industry-leading experience.

“She is recognised as a professional, innovative, and driven leader of high-performance teams with an extensive track record of growing business and building a positive sales culture,” he said.

“Her strategic, solutions-based leadership approach will help support our client objectives and deliver healthy partnerships that drive strong ROI and key brand outcomes.”

With Cartology celebrating its first anniversary, Mansour said it has already helped a variety of brands drive successful brand and sales outcomes.

“Cartology provides our clients with the ability to reach more than 21.5m Woolworths customers per week, both online and in-store via personally relevant messages and tailor-made solutions,” he sad.

“We have also innovated the way brands can communicate in store via the roll out of almost 1,000 front-of-store digital screens across Woolworths Supermarkets and launched digital experiences that create better connections for brands to influence and inspire customers across their shopping journey within the Woolworths ecosystem.”

Earlier this year, the business made four senior hires, including former Ooh Media group marketing director, Jodie Koning, who became Cartology’s head of marketing and insights.