Bauer Media research suggest female consumers are looking to ‘reinvent’ themselves after the pandemic
The thoughts, aspirations and struggles of women during the COVID-19 lockdown have been explored in a new piece of research from Bauer Media.
The announcement:
The impact of COVID-19 is driving women to consider reinventing their careers as four in ten (44%) say they are concerned about the future for women in Australia after the global pandemic comes to an end, Bauer Media’s latest consumer sentiment survey has revealed.

Maybe the research was conducted on the female Bauer employees who lost their jobs.