Bauer Media signs deal to publish Elle Australia for another seven years
Despite reports it was looking to drop the title, publisher Bauer Media has signed a new seven year contract with Elle-owner Lagardére to continue publishing Elle Australia across all channels.
The announcement comes as Bauer is reportedly in talks to acquire Seven West Media’s magazine publishing arm, Pacific.
Elle Australia will stay with Bauer Media for another seven years according to a new publishing deal
Bauer Media CEO Brendon Hill said the agreement shows Bauer’s dedication to bolstering its luxury offering.
“We are delighted to continue to bring ELLE Australia, one of the world’s most recognisable brands, to its loyal and rapidly growing audience. ELLE is an extremely high performing brand in Australia with growth across print and online readership, social media platforms and retail performance.
“This success demonstrates that the brand is a market-leader that Australians resonate with, and is a reflection of the exceptionally talented ELLE team.
“Bauer is committed to evolving our brands, the way we connect with audiences to better reflect our readers and provide the best content and brand experiences in the market.”
Elle has been licensed by Bauer in Australia since 2013, with Bauer reporting a 15.5% growth in print readership year-on-year. This year saw the publisher add the Elle Inspires panel event to the title’s suite of products, with a plan to build on Elle further in the event space in the coming years.
Elle Australia editor in chief Genevra Leek said: “We’ve had an amazing year with our brilliant team who remain committed to inspiring imagery and great story-telling across all of our Elle products.
“We’ve celebrated incredible highlights including our August Sustainability issue, our series of digital covers celebrating game-changing talent in the inaugural Elle list, and our launch onto IGTV, which has contributed to exponential growth in Instagram views. With big plans already in play for 2020, the future for Elle Australia is bright.”
