Seven West Media in talks to sell Pacific Magazines to Bauer Media

Two of Australia’s largest magazine publishers could be set to become one operation, with Seven West Media in talks to sell its Pacific Magazines operations to German-owned Bauer Media.

Sources within Bauer Media told Mumbrella the deal was “imminent”, and had been spruiked as such for weeks, however others said the details were still being ironed out.

Bauer has closed a number of mags in recent years 

Seven’s Pacific Magazines is currently led by CEO Gereurd Roberts, and includes titles such as Marie Claire, Better Homes and Gardens, and New Idea.

Under Seven West Media’s new structure – announced last week by new CEO James Warburton – Pacific Magazines (should it remain where it is) would report into an as-yet-unnamed chief digital officer.

Bauer Media publishes magazines such as Take 5, TV Week and The Australian Women’s Weekly.

One source close to Bauer Media, who requested anonymity, said should the deal be successful, the new business would be sold to private equity as Bauer is keen to exit from Australia.

Bauer declined to comment.

Mumbrella understands the two publishers have reached this cross-roads before, but the price has, as yet, not been right.

Warburton took over as CEO of SWM just two months ago, and made it clear nothing was on or off the table in terms of mergers, acquisitions and sales.

Warburton joined Seven in July, taking over from long-time CEO Tim Worner

When the company posted a $444.4m loss to the ASX just days into Warburton’s occupation of the top role, he said: ““We will be a hunter and explore M&A [merger and acquisition] opportunities in both traditional media and non-traditional adjacencies that are positive for our shareholders.”

The speculation comes ahead of Seven’s upfronts – where it reveals its content and digital plans for calendar year 2020-  on 23 October.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.