Bauer merges sales teams ahead of Nick Chan’s arrival

Di Santo in charge of new sales structure

Di Santo in charge of new sales structure

Bauer’s newly appointed director of sales, Fiorella Di Santo, has made her first major move since taking on the role at the publisher by merging the print and digital sales teams into a single unit.

The move comes just weeks ahead of newly-appointed CEO Nick Chan taking the reins of the company from interim CEO Andreas Schoo.

The restructure of sales follows a review of the print and digital sales teams at both Bauer and Bauer Xcel Media.

Media solutions, brands and categories and implementation teams will all also be brought into the united team.

The amalgamation of sales in the print and digital divisions has been long-mooted and was considered urgent after the company took full control of sales of its digital assets from Ninemsn last year.

“Our new sales model will enable even greater flexibility and agility in responding to customer needs by providing a single point of contact for clients that will enhance their experience as well as producing more strategic and integrated advertising solutions,” Schoo said, in a statement.

“Bauer Media is committed to delivering the best and most responsive experience for our commercial partners wanting to access audiences through our magazines, digital and live experience platforms.”

The realignment of sales into a single unit comes just months after the former News Corp sales leader, who oversaw News’ metro, community and digital assets, began at Bauer.

Chan starts on July 1

Chan: starts as CEO on July 1

Chan starts as CEO at Bauer on July 1, while it is understood that Di Santo has played a role in the formation of the new structure even before coming on board officially last month.

Carl Hammerschmidt, managing director of Bauer Xcel Media, said the increasing demand for digital solutions was the driver behind the move.

“Due to the increased demand for Bauer’s digital solutions and integrated briefs, it makes sense to evolve our services to meet the customers’ needs,”  Hammerschmidt said.

“At a time when digital is such an integral part of client’s plans, it is essential to have the capability, in-depth knowledge and ownership of digital across the entire Bauer sales operation.”


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