Bayer promotes agricultural pesticides with print campaign from Redhanded

Bayer has begun the new year with two new campaigns promoting agricultural pesticides created by rural and regional specialist communications agency Redhanded Melbourne.

The first print campaign launches a new product called Poncho Plus that protects crops from a range of sucking and munching pests both above and below the ground, with the campaign featuring images of bugs recoiling in fear.

Redhanded dreative director Tim Forte said: “Standing out, being entertaining and getting results are always our goals. These recent campaigns are a result of hard work, not just by the team at Redhanded, but also by Bayer and reflects their drive to communicate strongly and cut through in this area.”