Bayer promotes agricultural pesticides with print campaign from Redhanded

BayerBayer has begun the new year with two new campaigns promoting agricultural pesticides created by rural and regional specialist communications agency Redhanded Melbourne.

The first print campaign launches a new product called Poncho Plus that protects crops from a range of sucking and munching pests both above and below the ground, with the campaign featuring images of bugs recoiling in fear.

Redhanded dreative director Tim Forte said: “Standing out, being entertaining and getting results are always our goals. These recent campaigns are a result of hard work, not just by the team at Redhanded, but also by Bayer and reflects their drive to communicate strongly and cut through in this area.”

The second print ad for Evergol Xtend, a seed treatment that protects pasture from fungal diseases such as rhizoctonia and fusarium, with the campaign featuring images of animals who rely on pasture for feed looking in the fridge with the tagline “don’t let them go hungry”.

The campaigns will run online, print and radio across rural and regional Australia.

Scared Pests Don't let them go hungry


  • Retouching: Electric Art and Jamie Phillips
  • Photography: Chris von Menge
  • Scared Pests.
  • Retouching: Electric Art
  • Electron Magnetic Photography: Colin Veitch
  • Senior Account Manager: Axel Dench
  • Copywriter/Creative Group Head: Dan Forrestal
  • Art Director/Creative Director: Tim Forte
  • Managing Director: Jim Gall
  • Executive Creative Director: Paul Hand

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