Morning Update: Carl’s Jr.’s Super Bowl ad stars an almost-naked woman

AdWeek: Carl’s Jr.’s Super Bowl Ad Is Here, and What a Surprise, It Stars an Almost-Naked Woman

Hold on to your patties, because Carl’s Jr. just released an extended version of its regional Super Bowl ad, in which it shows even more skin than usual.

The spot, by 72andSunny, stars Charlotte McKinney—who according to a Google searchmight be the next Kate Upton (a claim supported by a subsequent Google Images search). The ad will air on the West Coast in the fast-food chain’s markets.

It’s called “Au Naturel,” and indeed, it appears to show McKinney walking around in the buff—with suggestively shaped everyday objects strategically covering her up, à la Austin Powers. There is a twist at the end, of course.

Mumbrella Asia: Google Southeast Asia boss Julian Persaud to join Airbnb

Julian Persaud, the boss of Google Southeast Asia, is moving to a new role running Airbnb across Asia, Mumbrella can reveal.

Persaud moves on from Google after 10 years with the company. He first worked for the search giant in Australia as head of business development then director of online sales. He moved to Singapore and to a role as managing director of the firm’s Southeast Asian operations in 2009.

AdAge: See Craig Robinson’s Super Bowl Shorts for Pepsi

Super Bowl ad teaser season is in full-swing, with brands such as Bud Light, Snickers, Mercedes-Benz and Victoria’s Secret all releasing videos in recent days in an attempt to win the ad game before the big game.

But one brand has been at it for months: Pepsi, which began promoting its halftime sponsorship back in November, with a video starring halftime performer Katy Perry and another featuring Blake Shelton. From Thanksgiving Day to the Super Bowl, Pepsi will churn out nearly 40 pieces of “halftime” digital content, three times what the brand produced ahead of last year’s Super Bowl, according to Pepsi.

The New York Times: Netflix Accelerates Ambitious Global Expansion as U.S. Growth Slows

Netflix is hoping that it will define Internet TV in Swahili, Spanish, Vietnamese, Filipino and dozens more languages within just two years.

The company, which already has a presence in 50 countries, announced on Tuesday that it would accelerate its global expansion to operate in 200 countries by the end of 2016.

Netflix said that it planned to replicate its subscription-based, advertising-free model for its streaming service and that its business would remain profitable while pursuing such breakneck expansion. Netflix’s international streaming business now loses money, but the company predicted that it would generate global profit by 2017.

AdAge: Snickers Taps Brady Bunch for Super Bowl, Says It Will Only Pre-Release Ad If You Watch This Teaser

A very manly Marcia Brady looks to be the star of Snickers’ Super Bowl ad. The Mars-owned brand on Wednesday released a teaser of the commercial that shows action movie actor Danny Trejo playing a “gruff, hostile version of Marcia who doesn’t at all resemble the girl next door when she’s hungry,” as Snickers put it.

The spot, by BBDO, New York, will continue Snickers’ “You’re Not You When You’re Hungry” campaign. Mars typically does not release its Super Bowl ads early. But this year — in attempt to gin up consumer interest — the brand promises to release the ad early if the teaser generates “2.5 million social media engagements,” which can include views on Youtube, Facebook or Twitter, as well as “liking, commenting, sharing or re-tweeting the video from these platforms.”

AdWeek: James Patterson Tells Us Why He’s Selling a Self-Destructing Book for $294,038

Adman turned best-selling author James Patterson often creates TV ads to promote his books. But for the launch of his latest novel, Private Vegas, he turned to ad agency Mother for something decidedly different.

In what Mother New York creative chief Paul Malmstrom calls a “pretty absurd stunt,” the author is inviting one fan to experience “The Self-Destructing Book,” aka “The most thrilling experience money can buy.” This fan will have to pay $294,038 for experience, which includes getting a self-destructing version of the 416-page book, having a private dinner with Patterson, and witnessing—through gold-plated binoculars!—the epic demise of the book.


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