Baz Luhrmann teams up with Absolut Vodka to create special edition celebrating Australia

image002The Great Gatsby director Baz Luhrmann has teamed up with vodka brand Absolut to create a limited edition bottle celebrating Australia, Absolute Oz.

Luhrmann travelled to Swedish town of Åhus, home to the Absolut distillery where he trialled and experimented with various ingredients that would go into the Australian special edition.

Absolut Oz boasts a spiced orange flavour profile which Luhrmann created to transport drinkers to “another place”, namely Australian beaches.

In a statement Luhrmann said: “Absolut Oz is a distillation of the unifying truth that we are all equal under the sun. While creating the drinks which feature and celebrate Absolut Oz, we reflected on that moment when the sun dips below the horizon and, as we say in the movies, the magic hour is upon us.”

The director worked with the vodka brand to create four special cocktails which also encapsulate the beach theme: the Tama-Glama, the Hells Bells Beach, the Cable Beach ‘Stairway to the Moon’ and the South Avoca Elevator.

Luhrmann cocktailsPernod Ricard Australia managing director Julien Hemard said in a statement: “We are extremely pleased and proud to be collaborating with one of the great visionary minds of the contemporary world in Baz to realise the first Australian Absolut limited edition. Baz is one of the world’s renowned inspirations in creativity. Working with Absolut, Baz has captured the unique essence of Australia.”

About Oz joins a number of other limited editions celebrating global destinations including Absolut London, Absolut Brooklyn (NYC), Absolut Mexico and Absolut SF (San Francisco).

Luhrmann’s limited edition will go on sale next month and will feature a specially designed neck tag with story notes, images and recipes for the cocktales created by Luhrmann.


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