BBC boosts Australian programmatic credentials with new appointment
Britain’s BBC is aiming to get more Australian advertisers to buy into its programmatic offer with the appointment of a programmatic account manager for the first time.
Luke Fox will work on BBC’s growing programmatic offer.
Luke Fox, a former digital specialist with Carat and Amnet, will be charged with integrating advertisers into BBC’s properties using its programmatic platforms.
Jamie Chambers, regional director ANZ for BBC advertising, said the appointment would enable the BBC to work more closely with advertisers.
“Luke brings a wealth of programmatic buy side experience from his time at Amnet and I am very pleased to welcome him to the BBC Advertising ANZ team,” Chambers said.
“He will play in key role in ensuring buyers have access to premium inventory available across BBC.com, TopGear.com and BBCGoodFood.com – some of Australia and New Zealand’s biggest and most trusted digital platforms in their respective genres.”
Fox said the growth in programmatic trading as creating new and different ways in which brands were able to get their messages across.
“Being in the position to work with such highly trusted and premium properties, especially as the market is trading more and more brand dollars via programmatic channels, is particularly inspiring,” Fox said.
Across its properties BBC has been adding new products to its suite with the news operations launching a daily vertical video news product late last year.
