BCF launches summer campaign via recently-appointed 72andSunny
72andSunny has launched its first work for outdoor retailer BCF, after winning its creative account in September.
The new campaign extends the brand’s ‘BCFing Fun’ tagline, and introduces ‘That BCFing Feelin’!’, encouraging Aussies to enjoy the outdoors no matter their experience.
“It’s been an enormously fun and collaborative process evolving the BCF brand with the 72andSunny team,” said Nick Boyden, general manager, ecommerce and marketing at BCF.
“This isn’t just a campaign, but rather a movement that our whole organisation is excited to get behind. We’re looking forward to inspiring outdoor legends all over Australia to go and get out there and enjoy ‘That BCFing Feelin’!'”
72andSunny’s creative lead, Andy Flemming, added: “Working with BCF has been a pleasure. They just get it.
“And with a simple, whole company idea that pays homage to where they’ve been, we’ve got exciting times coming. (They’re also a good laugh too, which makes the whole thing even better.)”
Boyden concluded: “This is the next stage in our BCF journey and there’s plenty more to come.”
The campaign is live via social, retail and TV.
Credits:
Client: BCF
Creative agency: 72andSunny
Media: OMD
Production:
Director: Josh Logue
Photography: Billy Plummer
Production company: Taxi Films
Audio production: SQUEAK E CLEAN Studios
Post production house: The Goodman Brothers
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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