BCM launches celebration of life campaign to encourage safe driving
Queensland based agency BCM has launched a thought-provoking campaign on behalf of the Department of Transport and Main Roads aimed at encouraging safer driving through celebrating life.
The TVC is backed by a website – HereForLife which invites participants to upload images showing them enjoying life.
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has anyone thought about people who suffered from an actual lost of a family member or friend? you might think this is the only way to shock the majority. but i just dont believe this is the only way to make it work and to make it work is not the only focus. think about the fears, regrets, sadness, all the negitive emotions the ad is bringing to our society. i am just sick of fear/sad appeal on these ads. it makes me puke.
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