BCM unveils ‘So much to give’ positioning for 30-year client Wallace Bishop

BCM has launched two TV ads for jeweller Wallace Bishop.

The campaign sees the jeweller introduce a new positioning, ‘So much to give’.

BCM managing partner Paul Cornwell said, “We have worked in partnership with Wallace Bishop for over 30 years. The time to reinvigorate a trusted Queensland brand was more important than ever before. We’ve created a brand that’s more recognisable in a cluttered marketplace”.

Agency: BCM
Client: Wallace Bishop Jewellers
Client contact: Allanah Muckert, Marketing Manager
Creative Director: Nick Ikonomou
Writer: Andrew Bartlett
Art Director: Steve Schollum
Agency Partner: Paul Cornwell
Account Director: Angela Bozzi
Account Co-ordinator: Stefanie Bartlett
Agency Producer: Shane Ford
Director: Gerard Lambkin
Producer: Damion Tiernan
Production Company: Cartel Films
Post Production: Alt VFX
Music: SST Workshop (Ryan Walsh)
Media: BCM
Head of Channel Planning & Integration: Jo Stone
Media Group Head: Paul Newman


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.