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BCM unveils ‘So much to give’ positioning for 30-year client Wallace Bishop

BCM has launched two TV ads for jeweller Wallace Bishop.

The campaign sees the jeweller introduce a new positioning, ‘So much to give’.

http://youtu.be/8fLjwpWmLSo

BCM managing partner Paul Cornwell said, “We have worked in partnership with Wallace Bishop for over 30 years. The time to reinvigorate a trusted Queensland brand was more important than ever before. We’ve created a brand that’s more recognisable in a cluttered marketplace”.

Credits:
Agency: BCM
Client: Wallace Bishop Jewellers
Client contact: Allanah Muckert, Marketing Manager
Creative Director: Nick Ikonomou
Writer: Andrew Bartlett
Art Director: Steve Schollum
Agency Partner: Paul Cornwell
Account Director: Angela Bozzi
Account Co-ordinator: Stefanie Bartlett
Agency Producer: Shane Ford
Director: Gerard Lambkin
Producer: Damion Tiernan
Production Company: Cartel Films
Post Production: Alt VFX
Music: SST Workshop (Ryan Walsh)
Media: BCM
Head of Channel Planning & Integration: Jo Stone
Media Group Head: Paul Newman

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