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B&D Garage Doors revitalise brand in new campaign from BWM

B&D Garage Doors has revealed its first new campaign in several years as it looks to introduce the brand to younger homeowners.

The campaign, from BWM, features a man dancing down the street and magically opening the various garage doors, and ends with the tagline “B&D Garage Doors operating smoothly since 1956”.

BWM Group chief creative officer Rob Belgiovane said in a statement: “B&D has been known for producing, reliable and smoothly operating automatic operating systems. The idea focuses on that smoothness and showcases their stylish doors in a fun way.

“It introduces this market-leading brand to a younger generation of under 35s, who might not be aware of them, as well as reintroduce the brand to older Aussies who grew up with B&D.”

The campaign includes a 30 and 60 second TVC.

Credits:

Client

  • Marketing Director GDO: Stuart Sutherland
  • National Marketing Manager: Stacey Smith
  • Marketing Services Manager: Helen Phan

BWM Agency

  • Chief Creative Officer: Rob Belgiovane
  • Creative Director: Thomas Manion
  • Copy Writer: Zac Pritchard
  • Planning Director: Moensie Rossier
  • Deputy Head of Onscreen: Tiffany Campbell
  • Board Account Director: Richard O’Rourke
  • Account Director: Guy Lovell

Production

  • Production Company: Goodstuff
  • Director: Rhett Wade-Ferrell
  • Production Company Producer: Emma Thompson
  • DOP: Rob Marsh
  • Editor: Dave Whittaker
  • Post House: The Editors
  • Music: Nylon Studios
  • Audio: Nylon Studios
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