B&D Garage Doors revitalise brand in new campaign from BWM

B&D Garage Doors has revealed its first new campaign in several years as it looks to introduce the brand to younger homeowners.

The campaign, from BWM, features a man dancing down the street and magically opening the various garage doors, and ends with the tagline “B&D Garage Doors operating smoothly since 1956”.

BWM Group chief creative officer Rob Belgiovane said in a statement: “B&D has been known for producing, reliable and smoothly operating automatic operating systems. The idea focuses on that smoothness and showcases their stylish doors in a fun way.

“It introduces this market-leading brand to a younger generation of under 35s, who might not be aware of them, as well as reintroduce the brand to older Aussies who grew up with B&D.”

The campaign includes a 30 and 60 second TVC.



  • Marketing Director GDO: Stuart Sutherland
  • National Marketing Manager: Stacey Smith
  • Marketing Services Manager: Helen Phan

BWM Agency

  • Chief Creative Officer: Rob Belgiovane
  • Creative Director: Thomas Manion
  • Copy Writer: Zac Pritchard
  • Planning Director: Moensie Rossier
  • Deputy Head of Onscreen: Tiffany Campbell
  • Board Account Director: Richard O’Rourke
  • Account Director: Guy Lovell


  • Production Company: Goodstuff
  • Director: Rhett Wade-Ferrell
  • Production Company Producer: Emma Thompson
  • DOP: Rob Marsh
  • Editor: Dave Whittaker
  • Post House: The Editors
  • Music: Nylon Studios
  • Audio: Nylon Studios

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.