BD network wins Schweppes business
Soft drink brand Schweppes Australia has appointed marketing communications agency BD Network to handle a promotional campaign.
The announcement:
BD Network has won a competitive pitch on a significant Schweppes project against undisclosed agencies.
The nature of the work involves an exciting promotional campaign focused on mixing that will launch later in the year.
BD Network, who opened an Australian office only last year have experienced significant growth following the success of The Whiskas Pledge campaign which won Gold at ADMA and Bronze at the AME Effectiveness Awards.
Jonny Clow, Managing Director at BD Network comments: “This is an important win for BD and we are ecstatic to be working with such a great Australian brand like Schweppes. We have a rich heritage of working within FMCG and especially carbonated soft drinks, so we are looking forward to a successful partnership in 2011”.
Darryn Wallace, Marketing Director of Schweppes Australia, adds: “Our goal is to connect and engage with the next generation of Schweppes loyalists and encourage them to experience mixing, and we are thrilled to be working with BD to help us achieve this”
Source: BD Network press release
