Be Natural invites Australians to make environmental pledge on ‘Day of change’

A pledge wall from Be Natural's  Day of Change campaign

A pledge wall from Be Natural’s Day of Change campaign

Pop-up market stalls are being set up all over Australia by Kellogg’s-owned natural food company Be Natural as part of a campaign to get Australians back in touch with the environment.

The brand has set up “honesty boxes” where members of the public can write a pledge on a blackboard explaining how they plan to connect with the natural world. Pledges can also be made on social media.

A pop-up market for Be Natural's Day of Change campaign.

A pop-up market

Pop-up markets were also set up in shopping malls around Australia, where staff giving out Be Natural snack bars and bowls of cereal.

The official Day of Change will take place this Friday and Saturday at the Sydney Royal Easter Show. For Every pledge made at the show over those two days, Be Natural will donate one tree to Landcare Australia.

The campaign was devised by ad agency Leo Burnett Sydney, which won the Be Natural business in July last year, and built by Five Senses.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.