A pledge wall from Be Natural’s Day of Change campaign
Pop-up market stalls are being set up all over Australia by Kellogg’s-owned natural food company Be Natural as part of a campaign to get Australians back in touch with the environment.
The brand has set up “honesty boxes” where members of the public can write a pledge on a blackboard explaining how they plan to connect with the natural world. Pledges can also be made on social media.
A pop-up market
Pop-up markets were also set up in shopping malls around Australia, where staff giving out Be Natural snack bars and bowls of cereal.
The official Day of Change will take place this Friday and Saturday at the Sydney Royal Easter Show. For Every pledge made at the show over those two days, Be Natural will donate one tree to Landcare Australia.
The campaign was devised by ad agency Leo Burnett Sydney, which won the Be Natural business in July last year, and built by Five Senses.