Be You invites educators to raise their hand via Cummins&Partners
Beyond Blue’s national mental health and wellbeing education initiative, Be You, has launched its first brand platform via Cummins&Partners.
The work comes three weeks after Cummins&Partners won Beyond Blue’s creative account in a competitive pitch.
Be You, which is delivered in collaboration with Early Childhood Australia and Headspace, offering educated the tools and resources to develop valuable mental health skills and knowledge.
The new platform, ‘Raise your hand’, calls on educators to reach out with questions they may have around mental health & wellbeing, and access resources to support children and young people in their care.
The creative showcases real educators from across Australia, highlighting the difficult questions so many educators grapple with. Questions like ‘How do I tell the difference between depression and being sad’ or ‘How do I talk to families about mental health’.
Sarah Hossli, marketing lead for Be You said: “Beyond a campaign, together with cummins&partners, we have built an enduring platform for Be You; that is true, addresses the reality for educators, ensures they know Be You is here to support them, and flexible enough to have breadth, depth and longevity.”
Sophie Lander, managing director, Cummins&Partners, commented: “This work is a great result of a true collaborative partnership between Be You and cummins&partners. We hope it resonates with educators and has a positive impact on the mental health of the children and young people across Australia”
Heath Collins, National Creative Director, Cummins&Partners, added: “We are so excited to launch our first work together with Beyond Blue.”
The campaign launches across online video, print, digital and social.
Credits
Cummins&Partners
Sophie Lander – Managing Director
Heath Collins – Creative Director
Liam Jenkins- Associate Creative Director
Meg Andews – Senior Strategist
Jenny Tang & Tiger Hongmung – Art Director
Kate Callaghan – Group Account Director
Fiona McGinley- Senior Account Director
Steven Tortosa – Creative Services Director
Karley Cameron – Senior Producer
Aloysius Teo – Editor
Abdul Bajamal – Motion Graphics
Emma Shaw – Finished Artist
Be You
Sarah Hossli – Be You Marketing Lead
Emma Ponsford – Be You Marketing Manager
Caroline Jordan – Be You Marketing Adviser
Production Co: Buddy Films
Harry Sanna – Director
Sue Walker – Executive Producer
Jordan Maddocks – Cinematographer
Brendan Norvill – Art Director
Grade – Crayon (Sam McCarthy)
Sound & Music: Rumble Studios
Sound Designer: Liam Annert
Composer: Peter Corrigan
Sound & Music Producer: Bec Ivanov
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