Cummins&Partners wins Beyond Blue creative pitch
Following a pitch, Cummins&Partners has won the creative account for Beyond Blue, an Australian mental health organisation.
This is the first account win after Cummins&Partners rebranded to a “micro-network creative consultancy” in February.
CEO of Cummins&Partners, Michael McConville, said: “This is a win the agency is immensely proud of because we’re so genuinely passionate about working with this amazing organisation.
“I’m not afraid to say that mental health is a passion point of mine given the programs I’ve helped create and roll out in the past, but when I saw our team and the Beyond Blue team together, it was wonderfully clear to see our passion, values, and ambitions align, with one unified, real team forming so quickly.”
CEO of Beyond Blue, Georgie Harman, said: “Beyond Blue is looking forward to working with Cummins&Partners so that together, we can connect the community with information, products and services to manage their mental health.
“The community wants mental health support that is accessible, inclusive, and right for them, and Beyond Blue continues to work hard to respond to their needs.”
The agency appointed Phil Pickering as its new head of strategy earlier this month.
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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