Features

Bear Buttes from Nike

April 19, 2009 2:01

by Tim Burrowes

“Running super natural” is the theme of this US work for the Nike Free 5.0 featuring naked cross country runners who seem unaware they are doing anything unusual. There’s also an accompanying web site to find out more about the Bear Butte Running Camp.

(Hat-tip: Ben Grubb)

Tim Burrowes

Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.

topics running

Comments: 3

Ay Non Emouse 19 Apr 09

This is brilliant. You know right from the beginning that it’s a story, but you’re happy to be taken with it.

Honesty and fun from the brand. A good little lesson for Naked, who reckoned you couldn’t tell the truth with this sort of thing (remember jacket girl?).

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William Felt 20 Apr 09

Great ad. But Nick Symonds the 800m US champion is obviously a ring-in (pardon the pun) … did you see his tan lines. This guy hasn’t togged-off in decades! Continuity !!!!

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Andrew 20 Apr 09

Ripped?

http://rubbishcorp.com/nike-ru.....naturally/

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