Beauty marketing: Diversity, tech and the role of influencers in industry under the spotlight

October 21, 2021 9:54

The beauty industry needs to reflect greater diversity both in front and behind the camera, as consumers increasingly align with brands that share their values, according to a panel of beauty experts speaking at Are Media’s latest insight series TRENDtalks: Beauty.

Hosted by Australian beauty leader and presenter Michael Brown, TRENDtalks: Beauty also highlighted how technology is set to change Australia’s beauty market and why brands should use social media influencers differently. TRENDtalks: Beauty is the third in the insights series, following travel and food.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics

Are Media beauty technology Brooke Le Poer Trench Gen Z Lyndall Campher Maria Thattil Michael Brown Niamh Mooney Sense of Purpose campaign TRENDtalks: Beauty

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Beauty marketing: Diversity, tech and the role of influencers in industry under the spotlight

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