Bundaberg Rum’s Raising the Bar reteaches pub-goers how to enjoy their local
Raising the Bar, Diageo’s Bundaberg Rum $11.5 million COVID-19 recovery fund for the Australian hospitality industry, has launched a new campaign to teach people how to act in their local as parts of Australia emerge from lockdown.
The campaign, titled ‘‘Don’t forget your local,’ was created by Publicis Groupe’s Leo Burnett Australia.
In one of the 30-second spots, comedian Becky Lucas teaches two pub-goers how to cheers properly without breaking their glasses.
Diageo marketing manager Jodi McLeod said: “Covid-19 has had a profound impact on the hospitality industry across Australia with pubs, clubs and bars of all sizes experiencing a massive impact to their businesses. The pandemic has changed the way we ‘local’ as safety regulations have made going to your local more structured and less spontaneous.
