Bedshed focuses on listening to customers in new campaign

Bedroom furniture retailer Bedshed has launched a campaign which sees the retailer promoting how it listens to its customers.

Developed by creative agency Rare, the campaign sees a number of people quizzed on what they want from a bedding store and ends with the brand’s existing tagline “No one’s better in the bedroom”.

Bedshed national marketing manager Sarah Freedman said: “What sets one retailer apart from the next? At Bedshed it’s the fact that we listen, really listen, to what a customer wants, understand their needs and then offer our expert advice. First we listen, then we advise. That’s the Bedshed promise. It’s what sets us apart from our competitors.”