Beefy’s launches Steak vs. Steak pie showdown for charity and state pride
Beefy’s is heating up the rivalry between Queensland and New South Wales with the launch of its limited-edition Steak vs. Steak pie range, raising funds for children’s health charity Give Me 5.
The announcement:
Beefy’s, home of Australia’s award-winning pies, is bringing rivalry to the menu with the launch of its limited, Steak vs. Steak range. Kicking off on Monday 26 May until Wednesday 9 July, Queensland and New South Wales will go head-to-head in a pie-off like no other, with two exclusive state-branded steak pies created to honour the occasion.
Each QLD and NSW branded pie is 20% bigger than the Beefy’s standard size and made with the brand’s signature award-winning recipe using tender Queensland beef. But in true state vs state spirit, it’s not just about taste—it’s about team pride and giving back, with $1 from every QLD and NSW pie purchased donated directly to children’s health charity Give Me 5.
Beefy’s general manager and proud Queenslander, Jason Lyons said: “Off the back of last year’s incredible support, where we raised $25,000 for Give Me 5 through our QLD pies, we’re excited to go even bigger in 2025. This year, it’s QLD vs. NSW as we bring the full rivalry to life with two epic pies, each proudly stamped with their state. We know Aussies love a good pie, especially a Beefy’s pie, and there’s no better way to back your state and support a great cause at the same time. Every QLD and NSW pie sold means $1 to Give Me 5, and this year we’re aiming to raise at least $28,000. So, the challenge is on: who’ll eat more, give more, and show more pie pride—Queensland or New South Wales?”
A running tally will track pie sales throughout the campaign, showing which state’s fans have the most team spirit. Customers can cast their culinary vote by choosing either the Queensland or New South Wales 20% bigger Signature Steak pie, proudly backing their team one delicious mouthful at a time.
The Steak vs. Steak pies are available in-store at Beefy’s locations throughout the Sunshine Coast, Brisbane, Toowoomba and Ballina, as well as online via the Beefy’s app and for delivery (within a radius to local stores) through Uber Eats and DoorDash.
Pie and footy fans can score their ultimate footy feeds at Beefy’s, with select stores staying open until 8pm on Wednesday 28 May, Wednesday 18 June, and Wednesday 9 July, as well as select Friday footy nights (customers should check their local store’s hours on Google to confirm). Gold Coast fans will also soon be able to share their team pride with new stores targeted to open in Coolangatta and Oxenford this July.
To fuel the whole family or your mates on footy nights, Beefy’s is also rolling out a value-packed bundle through May, June and July which includes four state-branded pies, two large hot chips, two small gravies, and four 600ml Coca-Cola drinks for the perfect pie-powered match-day feast.
The Steak vs. Steak range and footy night bundle will be available at all Beefy’s stores across South-East Queensland and Northern New South Wales from Monday, 26 May. For more information, visit www.beefys.com.au.
Source: Alt/shift/
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