Behaviour Change Partners reveal latest clients
Property analytics giant, RP Data, young people’s cancer charity, CanTeen, and Documentary Australia Foundation are the latest new clients to award projects to Behaviour Change Partners.
CanTeen has appointed the agency to conduct a comprehensive brand review and has also recently appointed Naked Communications to work on two specific campaigns, including National Bandanna Day.
The announcement:
Property analytics giant, RP Data, young people’s cancer charity, CanTeen, and Documentary Australia Foundation are the latest new clients to award projects to Behaviour Change Partners.
For RP Data, the Sydney agency is developing communications to transition the brand to US parent CoreLogic on both sides of the Tasman; for CanTeen, they are undertaking a comprehensive brand review; and for Documentary Australia Foundation, developing a campaign to encourage philanthropists to advance social causes through funding documentary film-making.
Kerry Kalcher, National Media and Communications Manager at CanTeen, said “Having discussed this important project with several agencies, we appointed Behaviour Change Partners because we believe that they share our passion for improving CanTeen’s capacity to support more young people living with cancer. They offered us a clear and simple approach that focused on our specific challenges and opportunities rather than relying on generic branding and marketing exercises.”
“It’s exciting to welcome clients in new categories and also those where we can build on previous experience”, commented Behaviour Change Partners’ founder, Paul Fishlock, referring to his agency’s recent campaigns for Cancer Council. “To get three wins back-to-back is further evidence more marketers are starting to appreciate what behavioural economics has to offer.”
Behaviour Change Partners was launched in 2012, after Fishlock was ousted as Chairman/ECD of The Campaign Palace, a move that led to a long-running Supreme Court case against Y&R.
He is also one of the key speakers at the Marketing Science Ideas Exchange conference on July 30/31.
Source: Behaviour Change Partners media release
