Cadbury matches flavours with personality in social media based activation
Last month Cadbury gave consumers the opportunity to find out what chocolate flavour best matches their personality, based on their Facebook profile.
To bring this to life, Red Agency created a flavour-matching Facebook-powered vending machine which saw users log into their Facebook profile and receive their personalised flavour match which was automatically dispensed for free.
To do this, the app built into the machine examines Facebook likes and interests across a number of categories, including popular consumer brands, charities and sporting clubs through to music artists, TV shows, radio stations and movies to develop a match with a Cadbury Dairy Milk flavour.
Rachel White, principal at Red Agency said: “The Joy Generator vending machine and Flavour Matcher app are exciting world-first technology that links flavour to common likes and interests that people have on their Facebook profiles. This is a unique social experiment designed to spread more joy across the nation and provides a new take on the Cadbury conversation around flavour.”
The activation, which ran in Sydney and Melbourne, was part of the Cadbury campaign celebrating flavour which kicked off in April.
