Behind the shot: The making of Emotive’s CCO announcement

Emotive boss Simon Joyce wanted a simple but memorable way to mark the moment the agency welcomed its first-ever chief creative officer.

Earlier this week, the creative agency announced Gavin McLeod’s appointment. He joins Emotive from Chep Network, where he was national CCO. Working closely with head of earned creative Jessica Cluff, who came on board earlier this year, McLeod will drive the agency’s creative output as it doubles down on “fame”.

Rather than staging a polished headshot to accompany the announcement, they opted for something that “feels a little more Gav” and a little more Emotive.