Emotive appoints new head of earned creative

Following further development to its ‘fame’ offering, Emotive has appointed Poem’s Jessica Cluff for the newly created role of head of earned creative.

Cluff joins the indie creative agency after nearly two years with Poem, where she led the comms agency’s creative offering.

Last week, Poem took her departure as an opportunity to “evolve [its] agency model” with some senior leadership changes. It also announced the appointment of Tom Manning as Cluff’s replacement.