Bel Australia tells customers cream cheese is the ‘spread worth savouring’

Bel Australia is promoting its ‘Kiri The Creme de la Cream Cheese’ in a television commercial created by Y&R Melbourne.

The 15-second commercial shows a mother eating the cheese spread while she closes her eyes and listens to opera music.

Her son later walks in to find the room silent with the fridge beeping as his mum enjoys her cream cheese.

Angela Piasente, marketing manager at Bel Australia, said in a statement: “We are genuinely excited about introducing a new standard in cream cheese with the launch of Kiri into the Australian

“Kiri will offer two new cream cheese products, a brand new Greek Style cream cheese which is unique to the Australian Market and an original variant with a velvety smooth texture and superior taste.”


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